January 18, 2012
"Triple Bottom Line"

Phrase. The idea that an organization should not only achieve a financial profit (bottom line number one), but also an environmental and social one; one analogy is the people, planet and profit idea. 

Suggested Usage: “We need a triple bottom line approach here: we want to make money, espouse a social cause and improve the environment!”

Finally, an MBAism for those who really care about the environment and/or society (aren’t they the same, kinda?).

Then again, since MBAisms are constantly morphing, I suggest a new Triple Bottom Line approach, just to spice things up, because that’s what I do: More Revenue, Less Costs (read salaries) and Less Taxes. Now that’s a Triple Bottom Line!

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